Article by Waterways Ireland

After two years of work and substantial investment the Shannon Tourism Masterplan (STMP) launched on March 2nd.

The Shannon Masterplan sets out a collaborative ten-year investment plan worth €76.5million that will position the Shannon as a key tourism destination within Ireland’s Hidden Heartlands, adding another unique proposition to the portfolio of exceptional tourism experiences available around Ireland. It is an ambitious plan that will serve as a roadmap for future tourism investment and deliver better regional spread of tourism and visitor activity and support growth in the visitor economy through creation of new enterprises and jobs, enhanced seasonality, increased vibrancy in local communities and protection of the river’s special environmental qualities.You can view the launch and Masterplan here